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Energy drinks seem to be everywhere these days. With punchy and promise-filled names -- like Red Bull, a mega-seller worldwide, with more than 1 billion cans purchased last year; amp Energy and amp Energy Overdrive; No Fear; Adrenaline Rush; Full Throttle; Rip It; Tahitian Noni International's HIRO™; Trek; Red and Blue from Anheuser-Busch; and Arizona Green Tea Energy Drink -- these beverages have blasted their way into public consciousness and consumption, especially with young people.
In the culture of grab-it and go, the drinks' convenient soda-can size and eye-catching graphics help make them even more attractive and appealing.
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