Huge HIRO Launch in Vietnam

Ia’Orana,

More than 5,000 IPCs recently gathered in Hanoi, Vietnam, to welcome HIRO™ beverages to their exploding market.

The sold-out event included dance performances, music, a play introducing HIRO, and models showing off the brand new Energy, Mobility, and Vitality drinks. IPCs came from all over the country, some traveling overnight in buses and trains for five, seven, and even 12 hours just to be there.

“The event company staff were just shaking their heads in amazement,” said Shane Harrison, TNI’s sales manager in Vietnam. “They had never seen anything like it before in all the events and product launches they’ve done over the years—people lining up hours before the event, rushing in and sitting down as soon as the doors opened. Our IPCs were beaming with pride at being part of something so spectacular. Their enthusiasm was incredible.”

The event closed with drawings for HIRO-wrapped bicycles, washing machines, and a fridge. And as proof of how excited IPCs were, they bought up every can of HIRO Energy, Vitality, and Mobility at the event!

And this was just Hanoi—the whole thing was repeated in Ho Chi Minh City a few days later, also to a completely sold-out crowd.

Congratulations, Vietnam! TNI’s international markets have gathered huge momentum and are poised for an incredible finish to 2007.