Ia’Orana, Everyone –

I am in a very familiar spot right now. I’m on a United Airlines 747, ready to take off from Shanghai, China bound for San Francisco, California, and then on to Salt Lake City and home. Looking out the window I can see all the ground personnel hurrying about getting everything ready for our flight, and I can imagine the pilots are doing their checklist and going through the flight plan.

In a few minutes, we will be flying at over 35,000 feet and more than 600 miles per hour as we cross the Pacific Ocean heading eastward. I have made this flight many, many times before. The cabin is full of people anxious for the flight.  Some, like me, are heading home; others are at the beginning of a new adventure away from their home in China. As many times as this scene is replayed in my life, it never ceases to impress me. I’ll be home in a few hours leaving this temporary world behind.

On May 12, I was in Beijing, China visiting with Liang Qin, one of our Chinese Black Pearls. For those of you who do not know, due to the strict laws regarding direct sales in China, our business is done in a very unique way in China, unlike any other market in the world. Liang Qin had just opened a small shop in Beijing for the purpose of showcasing Tahitian Noni® products. We had just taken a tour of this beautiful new facility and were posing for some photographs just after 2:00 p.m. when we felt a tremor—a small earthquake. We didn’t pay any attention to it and continued our business for the day, but later heard that this small tremor we felt in Beijing was actually a devastating earthquake centered in southwest China, in Szechuan Province near the major city of Chengdu. We were 800 miles from the epicenter of the quake.

Over the next few days, we watched and read the news reports as the death and destruction mounted to frightening levels. We also witnessed something quite wonderful—the entire country of China uniting together to rescue and minister to the victims of this terrible disaster. We saw photos of schools that had collapsed, trapping hundreds of children. We also heard of many acts of heroism performed by teachers, parents and administrators who sacrificed their own lives to save many of these children.

As you all know, the tally of death and injury is still unsettled. We are united in our prayers for the victims and volunteers who are risking their lives to save others. Within a day or two of learning of this earthquake, Tahitian Noni International managers and staff in China and elsewhere were organizing relief projects. Realizing the great need for health and nutritional assistance for the huge number who have been injured or are without good nutritional support, TNI has donated 600 cases of badly needed and desired TAHITIAN NONI® Juice that will go directly to hospitals and care centers assisting the injured.

Additionally, TNI has joined with the China Children and Teenager’s Fund, a large, children-centered charity organization, in the task of rebuilding schools for the children. TNI has made a substantial cash donation to this end. Additionally, our Chinese IPCs and China employees and staff have joined together to make a substantial cash donation for the same cause. Our IPCs and staff in Taiwan have also joined with the Red Cross to make donations that will go directly to the relief of the China earthquake victims.

Even as I write this, I am overcome with emotion at what I witnessed first-hand there, both among the population in general and more particularly among our IPCs and staff in China. I want you all to know how proud you can be of TNI and the contribution we continue to make worldwide as part of Do Something Good initiative.

Everyone, Everywhere…Everyday!!
Now, if I may, I would like to spend a few minutes with you discussing our product strategy. In doing this, I want to discuss this in the context of discussing three of the world’s largest and most recognizable companies.

I want to tell you the stories of three companies that are social icons in our world. They are three of the largest and most successful companies in world history. I’m talking about Coca Cola, Apple, and General Electric.

In 1962, Coca Cola was already over 70 years old. They had built their entire company on one product:  Coke. Coke was their culture and focus. In 1962, competition began to force them to consider adding to their product line. 7-Up was the most popular lemon-lime beverage and Diet Rite Cola had become the most popular diet soft drink. Some on the Coca Cola board wanted to remain focused on Coke: Don’t confuse the brand, stick with our strength. Their arguments were very compelling. The progressives on the board believed they needed to keep up with competition or lose their leadership position. In the end, the progressives won and in 1962, Coke introduced two new products—Sprite and Tab (Tab later became Diet Coke). These two new products today, along with Coke, are three of the top five brands of soft drinks in the world. I have often wondered where Coca Cola would be if they had not expanded their vision. Today, Coca Cola manages over 400 brands of beverages.

Apple Computer was begun in the late 1970’s with a new vision for personal computing. They introduced the Mac in 1984 and achieved a level of success as a niche company, but by the 1990’s, Apple had fallen on hard times. Lack of vision had nearly bankrupted the company. The CEO was fired and Steve Jobs was brought back to save the company. He immediately he began to reinvent Apple. His vision first was to take personal computers beyond a dull box and make it beautiful, fun and stylish. The iMac was born and it turned the personal computer world on its ear. Building on this success, the iPod was born, and soon Apple’s destiny went way beyond personal computers. Today, Apple is one of the biggest players in the entertainment world. This past year, they dropped the word “Computer” from their name and are known today simply as Apple. Where would they be without this expanded vision?

General Electric was begun by Thomas Edison with the revolutionary invention of a sealed light bulb. This was the foundation of their business for decades. Today, GE is the premier research company in the world, with leadership in medical and laboratory equipment, consumer electronics, aircraft engines and components, and much more. GE is one of the largest companies in the world today. Where would they be if they had stuck with the light bulb?

By the way, Coca Cola, Apple and GE have never abandoned their heritage products. Coca Cola is still the number-one selling soda, Apple still makes arguably the best personal computers, and GE sells billions of light bulbs each year. They simply allowed their vision to take them to greater heights.

In 1996, Morinda began business selling a revolutionary product called TAHITIAN NONI® Juice. This product created instant success and the world began its love affair with noni. From the beginning, the founders of Morinda made the commitment to never give up the leadership position in noni research and products. We began to aggressively fund research that would lead to an expanded product offering that would attract customers from all walks of life. We knew from the examples of companies like Coca Cola, Apple and GE that our vision must keep pace with the times or we would lose our leadership position.

Tahitian Noni products create the opportunity. Tahitian Noni products create the vision and success. In 1998, we created a company theme that characterized our vision of Tahitian Noni products: Everyone, Everywhere. It is time we take this vision to the next level. We state publically that our vision and objective is that everyone you know, and everyone you don’t know, will have contact with Tahitian Noni products every day. Everyone—Everywhere—Everyday!!

If you were to come to my home, you would immediately realize that Tahitian Noni products can be found in every room of my home. Mo©a® and Skin Suppl©ment™ products in our shower and bathroom; TePoem¤® and Mo©a beauty products in my wife’s cosmetics area; Skin Suppl©ment lotion in my travel bag and golf bag; Noni Leaf Serum and Noni Seed Oil for first aid and skin therapy; and my Creamy Moisturizer, Shaving Gel, and Aftershave Tonic.

In our refrigerator, of course, you will find a bottle of TAHITIAN NONI Juice. We drink the Acerola Super Blend at breakfast instead of orange juice. Our beverage cooler is completely stocked with HIRO™ products so we or any of our guests can enjoy HIRO at any time.

On our kitchen counter you will find Complete and High Protein Shake mixes, Fiber Blend, Tahitian Noni Tea, Hoa, and Plan 40 Supplements. We use these every day.

In every bathroom of our home you will find Tahitian Noni soap and moisturizer, as well as other Tahitian Noni personal care products.

We have converted our entire home to a Tahitian Noni home. A Tahitian Noni home is a happy, healthy place where families enjoy the benefits of a very healthy lifestyle. Products that protect the body, both inside and out. You will find products that help us eat better, stay away from sickness, keep ourselves slim and trim, and develop beautiful skin and hair. A Tahitian Noni home has a special feeling and reminds us of the exotic, romantic islands of Tahiti. Everyone who comes into a Tahitian Noni home feels the difference.

Today, with the new Fearless Income Building™ System Advantage Packs, every new IPC not only receives a case of our powerful TAHITIAN NONI Juice, but also a perfect Advantage Pack which contains products that can help them convert their home to a Tahitian Noni home.

I want to challenge every one of you to convert your home to a Tahitian Noni home like mine. Every room contains Tahitian Noni products. And as we go into the future, we will introduce more and more products that will help you convert your entire home to a 100% Tahitian Noni home for health, environment and beauty.

In 2000, we introduced a new term to describe our business: Access Marketing. This new term defines our vision of our future. The word “access” is key:

• Access to more customers
• Access to more opportunities
• Access to more systems
• Access to more income streams

Access Marketing is the way we describe our goal of expanding the number of ways our IPCs can earn money and create residual income. Access Marketing allows us to:

• Expand our reach
• Expand our message
• Expand our opportunities for growth
• Expand our distribution channels to reach millions more
• Expand our vision of success for the future

Access Marketing allows us to think beyond one business model and expand our thinking to include virtually every business model. And Access Marketing begins with our compensation plan. Every new idea, channel, and system runs through this marketing plan.

With this expanded view of our business now in our grasp, the entire world opens up to us. With this model as our foundation, we always cut you in, we never cut you out. Retailing, networking, Case AutoShip, consumer catalogs, the Internet…every idea, every system, every customer flows through the marketing plan to active IPCs, enlarging your opportunity dramatically.

Our vision is to dominate the healthy beverage market. Our vision is to immediately make even bigger inroads in the skin, hair, spa, and salon markets. Our vision is to convert households to Tahitian Noni homes. A Tahitian Noni home is one where the benefits of Tahitian Noni products are enjoyed by everyone, every day.

Hopefully, you can now appreciate a grander vision of our product strategy as we go forward. Over the past 12 years, we have established our brand message, our story, our commitment to noni research and products that are based on the three elements of the noni tree:  Leaf, Fruit and Seed. We have made an incredible commitment to scientific research, human clinical trials, and independent studies that confirm every thought and imagining we have ever had about the benefits of noni, and even expanded our vision beyond our original view. We have invested in and established the world’s only fully integrated process, not only for noni, but for any super fruit beverage. I challenge you to find another company that can match any of this!

Now, we are ready to take our vision significantly higher. With the Fearless Income Building System—based on Advantage Pack signups—we are prepared to begin transforming every home in the world to a Tahitian Noni home. This is our vision. We have the story, the brand, the process, the science, the beneficial products, and now the perfect system to see that this gets done and richly rewards every IPC as it happens.

As we have gone from Orlando to Paris to Tokyo holding our regional leadership conferences, I have felt that there is definitely something in the air. Some wonderful feeling, some sense of opportunity, some feeling of excitement about the future. Hopefully, as you read my updates, you gain a sense of this and understand why.  I would hate to compete with TNI!

Now, wherever you are as you read this, we wish you well. We pray for you and admire you for your part in this grand mission of ours. 12 years ago, no one had ever heard of noni—today it is very well-known and valued in every corner of the world. This saga is just beginning. The future is the most exciting part of TNI!

Best Wishes,

Kelly Olsen
President and Co-Founder, Tahitian Noni International