The noni fruit is in the spotlight once again! This week, scientists announced they’ve identified two brand new compounds in the noni fruit that were previously unknown to the world. These compounds are among nine total phytochemicals to be identified in the noni fruit, all of which exhibit anti-inflammatory characteristics.

The study was published in the prestigious Journal of Natural Products, a peer-reviewed publication on the leading edge of scientific discovery.

Below you’ll find a copy of the press release TNI sent out on Wednesday. This is absolutely huge news, and it will be a key component of the company’s focus this fall. TAHITIAN NONI® Juice has never been more powerful or relevant!

Study Finds New Phytochemicals in Noni Fruit with Anti-Inflammatory Activity
Two New Compounds Isolated in Noni Fruit From Tahiti
That Were Previously Unknown to the World

Provo, Utah - August 23, 2007 Tahitian Noni International announced today that two new phytochemicals have now been identified in noni fruit from Tahiti that were previously unknown to the world.  In a peer-reviewed study published by the prestigious Journal of Natural Products*, TNI’s Research and Development team of Shixin Deng, Afa Palu, Brett West, Chen Su, and Bing Nan Zhou reported that two completely new compounds, as well as seven other known compounds isolated in the study, exhibited good anti-inflammatory effects.  Besides the two new compounds, three of the seven known compounds were isolated for the first time in the noni fruit.

Noni fruit from Tahiti is the basis for TAHITIAN NONI® Juice, the number-one selling noni juice product in the world.  For years, people have been drinking TAHITIAN NONI Juice for its healthful benefits, stated Brett West, director of Noni Benefits Research.  We are now beginning to isolate the specific compounds within the juice that are responsible for those benefits.  We have also isolated two new compounds that are not found anywhere else in the world.  The two new compounds identified have been given the names Tahitianin A and Tahitianin B by their discoverers.

With the largest noni research center in the world, Tahitian Noni International is committed to investigating, isolating, and documenting the benefits of the noni superfruit from Tahiti.  Recent studies have shown that TAHITIAN NONI Juice supports the immune system, increases energy, and is high in antioxidants that are beneficial to the human body.  A double-blind human clinical trial confirmed that TAHITIAN NONI Juice helps maintain cholesterol at existing normal levels.

*Journal of Natural Products, 2007, Vol. 70, pages 859 862. Published by the American Chemical Society and American Society of Pharmacognosy

About the Company
Tahitian Noni International is a global, research-driven products company that was the first to introduce the benefits of the noni plant to the world outside Tahiti. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Germany, Tahiti, Japan, and China; and sales offices in more than 30 countries worldwide.