Provo, UT—Tahitian Noni International announced today that its Fall/Holiday 2006 catalog won the Silver Print Channel Award in the New Catalog category during the 22nd Annual Multichannel Merchant Awards (MCM Awards), presented by MULTICHANNEL MERCHANT during a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants in Boston.

The MCM Awards honor the finest business-to-business (B-to-B) and business-to-consumer (B-to-C) marketers from the catalog and e-commerce industry. Winners were culled from a total of 64 Print Channel finalists, 37 Web Channel finalists, and 11 Cross Channel finalists in 17 categories. The finalists were selected from more than 200 entries. In all, MULTICHANNEL MERCHANT presented 55 accolades during the ceremony.

The MCM Awards are evaluated by a panel of experts through a series of three judging sessions: pre-screening, in-home evaluations, and a final judging session. Entries are evaluated on creative, merchandising, copy, customer service/navigation, and marketing execution. The highest scoring entry in each category receives a Gold Award, while the second highest scoring entry in each category receives a Silver Award. Winners will be featured in MULTICHANNEL MERCHANT magazine’s annual awards issue in September 2007.

“The Multichannel Merchant Awards are the height of achievement for catalog and Web merchants,” said Leslie Bacon, MULTICHANNEL MERCHANT publisher. “The Awards are not a beauty or circulation contest; they’re not about who’s the biggest or most unusual. It’s about meeting—and exceeding—merchandising, marketing, service, production, and creative standards.”

“Tahitian Noni impressed judges with copy that invites shoppers to learn more about the product, a clear marketing strategy, and a unique selling proposition, which ultimately scored the cataloger a Gold Award in the New Catalog category,” said Bacon.

About Multichannel Merchant
MULTICHANNEL MERCHANT helps executives manage all facets of their businesses by providing superior analysis of successful strategies across all areas of multichannel marketing — print, catalogs, e-commerce, merchandising, operations, retail and more. It’s the one source that helps professionals capitalize on opportunities in their core businesses, and integrate strategies to maximize their successes in each channel. MULTICHANNEL MERCHANT’s franchise includes MULTICHANNEL MERCHANT magazine; the Annual Conference for Catalog & Multichannel Merchants (ACCM); MULTICHANNEL MERCHANT Weekly, List & Data Strategies, and Searchline e-newsletters; www.multichannelmerchant.com; the Annual Multichannel Merchant Awards; and much more.

For more information on the MCM Awards visit: www.multichannelmerchant.com/toolbox/awards or contact Heather Retzlaff at 203-358-4233 or .