FOR IMMEDIATE RELEASE
September 27, 2005

TAHITIAN NONI INTERNATIONAL OPENS A TAHITIAN NONI CAFÉ™ IN SAO PAULO, BRAZIL

Café is the Fourth of Eight to Open This Year

PROVO, UTAH - Tahitian Noni International, developer and exclusive provider of the internationally acclaimed TAHITIAN NONI® Juice, recently announced that the fourth TAHITIAN NONI Café™ has been opened in Sao Paulo, Brazil.  Following openings in Tokyo and Fukuoka, Japan, as well as Provo, Utah, the Sao Paulo opening was the first café to open in South America.  Other cafés set to open this year are in Atlanta, Dallas, Nagoya, Japan and Munich, Germany.

With the sound of loud conch shells reverberating down Sao Paulo’s world famous Paulista, the newest member of the TAHITIAN NONI Café family greeted over 1,200 guests as they spilled out onto the side walk to see Tahitian dancers welcome Kelly Olson, President of Tahitian Noni International, and other dignitaries in the traditional Tahitian machete vine cutting ceremony. The energy inside was electric as guests streamed into the café.  Tatsuya Miyasaki, TAHITIAN NONI Café’s world renowned executive chef, and Erika Thayer, TAHITIAN NONI Café’s internationally recognized Tea Master, wowed the crowds with samplings of crostinis (sun dried tomato and Noni leaf tea goat cheese served on oven toasted sliced baguette) and the cafe’s famous Noni Palmer (lemonade and Noni leaf tea). “There is no substitute for being here,” Kelly said. “The TAHITIAN NONI Café and office are fantastic, the staff is wonderful, and the response has been out of this world. The infusion of TAHITIAN NONI™ Elements into the menu is nothing short of amazing. The presentation and flavor put us in the class with the best in our industry.” He went on to say “We had buses full of distributors traveling over 30 hours to be here today for our Open House.”

About the Company

Tahitian Noni International is a global, research-driven products company that was the first to introduce the health benefits of the noni plant to the world outside Tahiti.  Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight loss management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Tahiti, Japan, and China; sales offices in 35 countries; and a presence in over 70 markets worldwide.