FOR IMMEDIATE RELEASE

October 20, 2005

Tahitian Paradise Comes to the South
Tahitian Noni Café™ Brings Polynesian Flavor to Atlanta

ATLANTA, October 20, 2005 – Atlanta-area residents will be among the first in the world to experience the tastes of Polynesian cuisine teahouse-style when Tahitian Noni International opens its first east coast café today at Atlantic Station.   The new Tahitian Noni Café™ and Executive Chef, Tatsuya Miyazaki will merge exotic noni-based teas and juices with healthy menu items, such as Mango Pineapple Blintz, Polynesian Chicken Pita, as well as more unique offerings such as Tahitian Crab Cake Salad, Smoked Salmon Mango Sushi Roll, and for dessert, Noni Island Cream.

Based on the company’s wildly popular noni-based beverages, the Tahitian Noni Café™ in Atlantic Station is only the second in the country, giving Atlanta consumers a first taste of what the café has to offer.  In addition to its TAHITIAN NONI® juice, the café will feature hot and cold beverages created by Tea Sommelier Erika Thayer and based on TAHITIAN NONI™ Noni Leaf Tea such as Tahitian Sunrises or Noni Palmers.

“Atlanta is known for fusion cuisine and its fresh, casual dining scene, and we are pleased to join the ranks while being one of the featured restaurants in the hottest new community in the Southeast,” said Dan Hillstrom, Regional Manager, Tahitian Noni International.  “Our noni-inspired beverages and entrees offer a breakaway from the everyday fare through the use of fresh ingredients and healthy food preparation.”

The new Tahitian Noni Café™ in Atlantic Station will introduce Atlanta-area residents to the benefits of Tahiti’s native noni, a tropical fruit known to contain anti-oxidants which are proven to boost the immune system. The menu will bring fresh salads, healthy sandwiches, and entrees to consumers, many of which are accented with noni juice, leaf tea, or syrup.

Since May, Tahitian Noni Cafés™ have opened with much anticipation in Japan and the U.S.  The first to open were in Tokyo, Fukuoka and Nagoya, Japan, Sao Paolo, Brazil, and at the Company’s headquarters in Provo, Utah.  Continuing the strong momentum, Tahitian Noni International will open two more cafés in 2005: one more in the U.S. in Dallas as well as Munich, Germany.  In 2006, Tahitian Noni International plans to launch additional cafes in key additional markets worldwide.

About Tahitian Noni International

Tahitian Noni International is a global, research-driven products company that was the first to introduce the health benefits of the noni plant to the world outside Tahiti.  Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight loss management lines, and animal nutrition.  Headquartered in Provo, Utah, Tahitian Noni has manufacturing facilities in the United States, Tahiti, Japan, and China; sales offices in 28 countries; and products available worldwide.